People from blocked countries can access the website anyway
What steps have you taken to resolve the issue?
Disabled and enabled the rule
What feature, service or problem is this related to?
I don’t know
What are the steps to reproduce the issue?
Create a custom rule with this content, choose action “block”, and put it active:
ip.src.country in {“IN” “CN” “PK” “NP” “AF” “UA”}
or
ip.src.continent in {“AF” “AN” “OC” “SA” “T1”}
You are using Shopify so make sure any DNS records pointing to Shopify, including the apex domain, are a proxied CNAME pointing to shops.myshopify.com and not any other A/AAAA/CNAME records.