Zaraz and GA4 e-commerce tracking

Developers Zaraz
1

Hi,

I am starting to onboard my clients to Cloudflare on a large scale and I am using the built-in Zaraz apps for GA4. However, I am encountering a problem and I am asking for your help. In Zaraz, I have enabled the “e-commerce” modules, but they do not transform the datalayer into the required format as per the documentation zaraz.ecommerce('Event Name', { parameters });.

image

Should I manually configure all events and their parameters in that case? When I manually set the parameter values by pulling them from the datalayer through “event: Property”, everything works. I am just wondering if this is the correct way to configure it?

The GA4 configuration via Variable Event Property > Trigger (event_name) > Zaraz GA4 works fine, but is this how I should be doing it? I am in dire need of help as my clients are getting impatient.

2

It’s unclear to me what you’re doing. You’re mentioning zaraz.ecommerce(), but also writing about the dataLayer. The two are completely unrelated and incompatible.

To send e-commerce events from Zaraz you need to:
1 - Enable e-commerce tracking in the tool settings (like in your screenshot)
2 - Enable e-commerce tracking in the Zaraz settings
3 - Make zaraz.ecommerce() calls in your website code whenever it is suitable, like the docs explain.

You do not need to:

  • Do anything with dataLayer
  • Configure any triggers or actions
3

Thanks for your replay. The case is that I can’t make zaraz.ecommerce() calls. I try do something with datalayer with I have - that’s why I configure triggers and actions.

1 Like
4

I don’t know what you mean by “can’t make zaraz.ecommerce() calls”, but note that Zaraz does not support for sending e-commerce data using the datalayer.

5

I can’t interfere with the store’s source code. I thought that this Cloudflare “e-commerce option” would transform the data from datalayer to e-commerce by itself. If not, everything is clear.

Yoav, I have one more question for you.
I add triggers and actions manually, everything works fine - except passing the “Array” information about the product. How can I add them?

This is how I do it now:

  • I add a “custom field” named items.0.item_name etc.
  • with the value from the variable “items.0.name” etc. but it doesn’t work.

image
image883×273 5.26 KB

Others like value or transaction_id etc. they work great.
Thanks in advance for your help

6

You cannot in any simple way. The only supported way to send ecommerce data with Zaraz is using zaraz.ecomerce()

1 Like
7

This topic was automatically closed 2 days after the last reply. New replies are no longer allowed.