Windows server 2018 service not started

Dear Fellows,
After extracting the cloudflared.exe 64-bit executable to C:\Cloudflared, I ran the login process, which generated the cert.pem file no problem. I copied it to my C:\Cloudflared folder, and run the “service install” command, which installed the service fine, but the service wont start. any ideas? thanks

hostname:myclfl.click
url:http://localhost:80
logfile:C:\Windows\System32\config\systemprofile.cloudflared