Why does CloudFlare force www. subdomain redirect?

I have one of my websites hosted with Dreamhost. In their CP they have an option to enable CloudFlare. But if I do so, it forces (or redirects) me to use www. subdomain as in www.example.com vs just example.com. Why is CloudFlare doing it?

Not Cloudflare forces that redirect, but your host and that is because partner setups (such as yours) typically do not apply Cloudflare to the naked domain but only the “www” record.

If you dont want that you’d have to disable Cloudflare at your host and sign up for a proper Cloudflare account instead.

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