When Can I Buy Domains Directly On CloudFlare?

Is there an ETA on when we can start to buy domains directly on CloudFlare?

And has there been anything said from CloudFlare about why it’s currently transfer-only? I can’t find anything in the FAQ about it, the only thing said was:

Can I purchase a domain directly from Cloudflare?

Cloudflare only supports domain transfer and does not currently support direct purchase.

Which doesn’t really tell us anything about why it’s only transfer-only.

Baby steps. Once they get transfers and general operations to be rock solid, I’m hoping they’ll allow for external name servers, then open up for domain registrations. Cynical me says they’ll stick with the current offering in order to support and entice customers to their overall services.