What if hackers/bots ignore cloudflare?

Hello there,
I wondered about my recent results from google ads, as they were decreasing from one day to the other. Yesterday I made the experience that google ads counted clicks on my ads. At the same time I could not see any click on these ads on my cloudflare dashboard. I have another software installed and there were clicks. Obviously someone or some bot (I think they are bots) does not pass cloudflare, but goes directly on my website. So my question now is: how can I find out how someone or some bot do this? And what can I do against it? Is there some easy way?
Thanks a lot!

There are lots of good options covered in this article. Not all will apply in every situation. Authenticated Origin Pulls using your own certificate is an effective option.

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