This support article explains the different variables you can use within your forwarding page rules:
Why doesn’t my redirect page rule work?
This is addressed briefly at the top of the support article but isn’t very obvious and appears to be missed or not understood by many users:
Remember that any Page Rule subdomains must be resolving to Cloudflare in order to work. Subdomains that don’t exist in DNS or aren’t being directed to Cloudflare won’t have Page Rules applied, so you’ll need an “Orange Clouded” DNS record for the subdomain for the Page Rule to work.
You will need a record in the DNS tab of your Cloudflare dashboard for the host you are trying to redirect from, set to
If I wanted to redirect all users from redirect.example.com with a page rule then I would need to add a DNS record for redirect.example.com and set it to . I would recommend creating an A record for the host, pointing to 192.0.2.1
i.e. this record:
replacing redirect with the subdomain you wish to redirect from.
What is 192.0.2.1?
The basic answer:
192.0.2.1 is an illustrative IP address often used for router setups on local networks etc. I doesn’t ‘go’ anywhere!
The official answer:
192.0.2.1 is in the 192.0.2.0/24 block. 192.0.2.0/24 is assigned as
“TEST-NET-1” for use in documentation and example code. It is often used in conjuction with domain names example.com or example.net in vendor and protocol documentation. Addresses within this block do not legitimately appear on the public Internet and can be used without any coordination with IANA or an Internet registry.
There is also a community tip on page rule best practices:
This is a Community Tutorial, most are wiki posts, so can be contributed to by Regulars and MVPs here, you can view all the community tutorials here. If there is a tutorial you would like to see, you can request one here.
Other great resources on this community include the Community Tips . These address best practices when configuring Cloudflare, how to fix issues you may see, and tools to troubleshoot. Also you can view Expert Tips, great posts on the community that can help users with a similar issue.
We encourage users to check out these great resources and the Cloudflare Support Centre before posting