User blocked from site

Somewhat of a newbie here. I have a user based in the US who is being blocked from my site. I mention they are US based because the only rules forbidding access to my site are country based. See the image for the message they are seeing. Any suggestions on what is causing this message to appear?

You should be able to search by the Ray ID to identify why the block occurred.

While visiting a site protected by Cloudflare, error 1020 “Access denied (Error: 1020)” indicates you’ve violated a Firewall Rule. When this happens, you’ll see the error “Access Denied (Error: 1020)” and your request was blocked by the filter based Firewall rule on the site. If you’re the site owner, you can find the requests that was blocked by the Firewall on the Firewall page under the Events menu. See this CommunityTip for suggestions to avoid this error,