Google Analytics shows high clicks/ctr values. AdSense shows very low clicks/ctr values.
Adsense applied ad serving limit.
I activated Super Bot fight mode with business plan, and blocked Definitely automated and Likely automated traffic.
The Analytics clicks went a little down, but most of the Analytics clicks remain. The ad serving limit was removed.
I see that the Bot fight mode blocks Uptime and IAS user agents, Uptime is a monitoring service that I use and IAS is spouse to be a legitimate ad crawler.
- Should I keep blocking the “Likely automated” traffic?
- Should I allow with rule, the IAS user agents? Blocking it can limit my AdSense demand. Can it be fake agents?
- Any other insights or suggestions, what to do next and how to decrease the invalid clicks?