TXT verification failure

Im trying to add a TXT zone verification file for a domain hosted at media temple. cloudflare asks for the following:

type - TXT
name - cloudflare-verify.togetherproductions.co.uk
content - BLANK

when i add the TXT file to the zone records media temple’s system is automatically adding the DOMAIN name to the content field. the TTL is 12hrs and it is now 26hrs later and still the verification required message is still showing.

should there be something else in the content field

TIA ted