Site load fast with page rules but also creating problems

Site takes between 6 to 7s to lead if I don’t define any page rules

If I define a page rule such as Custom Application Development Software for Business - Salesforce.com then site loads between 2.5 and 3.1s but it caches everything include my login, cart, expired items etc which creates lots of problems.

My Page Rules

I wonder if someone can help to reduce page load time without creating a cache problem

For logged in users, only a faster server is going to help. If they’re not logged in:

  1. Use a Cache plugin, like W3TC or WP Fastest Cache
  2. Edge Caching using Workers (again, not for logged in users):
    Improving HTML Time to First Byte

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