Hi.
I launched Cloudflare zaraz analytical tools like analytics and faxebook pixel together with ecommerce data collection according to Cloudflare documentation. Unfortunately, Zaraz does not read data from the data layer during events such as add_to_cart. What actions do I still need to perform for Zaraz to analyze events such as add_to_cart? I only add info that I launched Zaraz in a prestashop-based store.
Thank you in advance for your help and best regards.
Hello @user2910 – data layer compatibility mode doesn’t work with Zaraz Ecommerce. You would need to use zaraz.ecommerce() as explained here: zaraz.ecommerce · Cloudflare Zaraz docs
So you need to implement everything from start. If you are coder you need to implement the zaraz way of doing things. Or you wait someone to write a plugin for prestashop.
It seems Zaraz don’t have such plans waiting the folks to write those plugins. Because they think we are so excited to give up GA GTM and stop investing the plugins already developed and write new ones for Zaraz