One of the main advantages in using Google Tag Manager, is the possibility to enable lots of variables, without needing to create custom js code.
This triggers / variables could be used and/or combined to register events in analytics tools. Ex:
- Scroll depth
- Video Plays from YouTube: play, pause, completion, etc.
- User activity check: mouse movement, clicks, keyboard, touch gesture, etc.
- Offsite / exit clicks;
- Anchor / Jumplinks
- Tabs / accordion content
- Lightbox / slideshow / carousel interactions
- Dropdown expanding
- Adblock detection
- Etc.
I understand that some of this might not match the exact purpose of Zaraz right now. But since i can’t use GTM inside Zaraz (it’s redundant), it would be great if Zaraz could provide some of these simple tools, to help publishers and marketers with analytics integrations.