Menu item changed to "restricted content"

I have a menu item at the top of my web site menu bar that shall be displayed as “Download”. If clicked, user needs to register or login using Username and password. I noticed that when I moved my DNS to Cloudflare, this menu item displays as “Restricted Content” and once you login it changes to “Download”.

Any idea what happens here? is this a feature ? how to disable it? as I need to make the menu item displays as “Download” and not as “Restricted Content”?

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