Load balancing best pool strategy

I had 2, now have 3, web servers for an ecommerce site. We may temporarily add a 4th during the current Black Friday sales period. What is the best strategy for load balancing? Is it to have all 3 servers as origins in one pool within the load balancer? Or 3 separate pools with each origin in its own pool.

If your servers are located in the same region and you just want to use load balancer to distribute the traffic evenly, placing all servers inside one pool is good enough.

Else, if you have special requirements on how the traffic is routed based on the visitor’s location, and your servers might be located in different regions, then separating each server into different pools would be better. Cloudflare provides few traffic steering options as shown below:

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