Learning Center - Why does site speed matter? | Improve webpage speed

If a website takes a long time to load, this can have adverse effects on the user experience, site traffic, and SEO. Websites that are optimized for performance have an advantage over slow websites. When a customer sits down to eat at a restaurant, slow service from the waiter often results in poor Yelp reviews and fewer future customers. Similarly, slow site speed can result in poor search engine rankings, lower overall site traffic, and negative user experiences.

Website speed, or website performance, refers to how quickly a browser is able to load fully functional webpages from a given site. Poorly performing sites that render slowly in a browser can drive users away. Conversely, sites that load quickly will typically receive more traffic and have better conversion rates. Why is site speed important? Learn why in the Learning Center.

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