Bot traffic is non-human traffic to a website or app. While some bot traffic is beneficial, abusive bot traffic can be very disruptive. The term bot traffic often carries a negative connotation, but in reality bot traffic isn’t necessarily good or bad; it all depends on the purpose of the bots.
Some bots are essential for useful services such as search engines and digital assistants (e.g. Siri, Alexa). Most companies welcome these sorts of bots on their sites.
Other bots can be malicious, for example those used for the purposes of credential stuffing, data scraping, and launching DDoS attacks. Even some of the more benign ‘bad’ bots, such as unauthorized web crawlers, can be a nuisance because they can disrupt site analytics and generate click fraud.
It is believed that over 40% of all Internet traffic is comprised of bot traffic, and a significant portion of that is malicious bots. This is why so many organizations are looking for ways to manage the bot traffic coming to their sites. Lean what you should do in the Cloudflare Learning Center.
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