Keeping a website from ever going down requires a multi-faceted strategy and some effort, but it’s worth mitigating the risks of conversion loss and SEO penalties associated with downtime.
On the web, downtime is a period of time when a website is unavailable to any or all of its users. During downtime, users trying to access the site may be redirected to an error page, or see an error page created by their browser. These periods of downtime can carry swift penalties for the site, including loss of conversions and even a decline in search engine optimization (SEO) rankings. Learn more in the Cloudflare Learning Center.
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