Learn how Cordial leveraged Cloudflare Workers to handle massive traffic surges on Black Friday

Black Friday is the biggest day of the year for retailers. But what if your customers are the retailers?

From user acquisition to sales promotions, personalized abandoned shopping cart campaigns and transactional shipping confirmations — the world of ecommerce is driven by 1:1 communications channels operating at tremendous scale.

One company that powers the customer engagement programs for some of the world’s leading brands is Cordial, a marketing automation platform built from the ground-up to deliver highly personalized messages via any content channel — including email, SMS, in-app notifications, and more. Unlike most marketing tools, Cordial empowers developers to customize the product to suit their needs, while maintaining an intuitive front-end that enables marketers to execute sophisticated, impactful orchestrations without the need for technical resources.

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