Issue in geo targeting and content delivery

Hello,

I have lately realized that my site which has majorly traffic from India is showing ads probably targeted to US? This is what I see from Mumbai, India. Also when we did check the IP address, it was showing of San Francisco. I am guessing is it that Indian users are delivered content from US servers instead of a nearest Indian server. This could be a reason of slow site speed too. Please help me understand this and Kindly guide

Cloudflare owns the IP addresses, so you’re looking up ownership, not the actual location of the IP address. You’d have to check your example.com/cdn-cgi/trace to see which data center location you’re using for your specific visit.

As for the ads, we won’t know how your ad service determines location.

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