Images proxying through Cloudflare - URL/SEO implications?

We just deployed Cloudflare 2/15/2022. My developer is recommending next steps as Images proxying through Cloudflare. He indicates that that will change all the URLs of the assets. He states that because our assets are currently being served from AWS S3, that we cannot facilitate redirects for the changed URLs. I am concerned for SEO implications for the old asset URLs 404ing. Is what he said true or is there a way to facilitate URL redirection between the AWS image URLs and the new Cloudflare image URLs? Example of a current asset URL: https://craft-hamilton.s3.amazonaws.com/Homepage/_thumbnail/homepage-automation.jpg?v=1638309265

If properly set, no SEO implications whatsoever.

Google and other search engines will follow a properly set 301 redirect for those images that you want to be indexed by their image search.

And a redirect won’t be needed for the images requested as sub-requests of your main HTML page, once the HTML is updated with the new image URLs.

<html>
<head>...</head>
<body>
<img src="YOUR-NEW-URL-FOR-IMAGES" />
...
</body>
</html>
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@cbrandt thank you for weighing in! I’m concerned because the developer stated: [quote=“user4476, post:1, topic:360494”]
He states that because our assets are currently being served from AWS S3, that we cannot facilitate redirects for the changed URLs.
[/quote]

which means, as I understand it, he is not able to set up a 301 for this. the way i read your feedback is that we should be doing this.

Did he give a reason why would that not be possible? If the AWS image URLs are proxied by Cloudflare, there’s certainly no barrier to make the redirects. You can use Page Rules or Lists for that. If it’s not proxied by Cloudflare, you’d need to ask AWS support about it.

Anyway, what I said about 301 only applies (as far as SEO goes) if your site has a significant visit level coming from Google Images and the likes. If that’s the case, you should ask him to follow Google’s own recommendations on how to move a site’s URL (they include setting 301s, but are not limited to it)

thank you so much for these suggestions/tips! i appreciate it. :slight_smile:

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