How to escape KV values uploaded with the API?

According to this

Write a value identified by a key. Use URL-encoding to use special characters (e.g. :, !, %) in the key name. Body should be the value to be stored. Existing values and expirations will be overwritten. If neither expiration nor expiration_ttl is specified, the key-value pair will never expire. If both are set, expiration_ttl is used and expiration is ignored.

That seems straightforward enough but in the example the body is shown encapsulated in quotes:

curl -X PUT “https://api.cloudflare.com/client/v4/accounts/01a7362d577a6c3019a474fd6f485823/storage/kv/namespaces/0f2ac74b498b48028cb68387c421e279/values/My-Key?expiration=1578435000&expiration_ttl=300
-H “X-Auth-Email: [email protected]
-H “X-Auth-Key: c2547eb745079dac9320b638f5e225cf483cc5cfdda41”
-H “Content-Type: text/plain”
–data ‘“Some Value”’

So does that mean that the double quotes around Some Value are part of the value in this example? How would one go about uploading a binary value?