Google SXG + merchant Center Products Disapproved

When visiting my website directly (lifetide.co.za) The website renders fine.

When I do a google search and click to the homepage from a SERP it renders without the header + menu and is broken. This issue seems most persistent on iPad and only happens in Chrome.

I’ve searched extensively and seems it is either server related or SXG (Signed Exchange)

I have tried fiddling with settings on Cloudflare around the SXG and Pre-Loading and have had no luck.

The second issue I have is that Google Merchant Center keeps knocking products off of the approval list due to “Unavailable on Desktop” or “Unavailable on Mobile”.

When requesting manual reviews, the products are added back, but this is unsustainable and frustrating as then our Ads do not serve for those products.

When checking with geopeeker there seems to be a Cloudflare page that renders and prevents the bots from crawling certain pages, resulting in this issue.

My guess is that this is security settings related but no idea where to start.


We are running WordPress, WooCommerce, WP Rocket and Cloudflare.


We are now attempting to bypass Cloudflare for a week to see which problems if any persist.

Any help or advise would be most welcome.

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