Google Ads Click Identifier (gbraid/etc) Issues

Following the recent introduction by Google Ads to use gbraid and wbraid click identifiers instead of gclid for iOS devices, we’re experiencing duplicate gbraid parameters for different users/ips and might be suspecting cache issues.

In Page Rules we already added Cache Level: Bypass for the URL in question, but still having issues with ?gbraid= duplicate parameters, is there a way to make sure these click identifiers are not cached at all? Thank you.

Could you share a screenshot of this Page Rule? :thinking:

Yes, you could disable caching for certain query strings with Page Rules, Cache Rules or Transform Rules followed by Modify Response Header.