Based in Seattle, Washington, evo is an omni-channel retailer specializing in outdoor sports and lifestyle gear, including skiing, snowboarding, mountain biking, surfing, and camping gear. Its online store is responsible for about 85% of its sales, and evo’s two biggest selling days of the year are Black Friday and Cyber Monday.
Like all online retailers, evo has to deal with automated traffic, nefarious crawlers, malicious bots, and the threat of DDoS and other attacks. Unlike legitimate customer traffic, which is stable and predictable, malicious requests often come in giant spikes, which can degrade site performance.
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