The best case is if you want to match anything after / (including the cases such as with www.bartoliconsulting.com/test/, www.bartoliconsulting.com/abc123, www.bartoliconsulting.com/abcdef?param=123 and more) and redirect to the same without www (so they end up to bartoliconsulting.com/test/, bartoliconsulting.com/abc123, bartoliconsulting.com/abcdef?param=123 and more), then Wildcard instead of Equals should fix your issue as follows on the example from below with more examples and information.
At first, make sure you do have both DNS records A bartoliconsulting.com and A www (or CNAME in some cases) proxied under the DNS tab of Cloudflare dashboard for your Website to make this work.
To redirect www to non-www follow the instructions from here: