I was trying to setup a Catalogue in facebook using pixel events. Even after configuring all the required values, facebook shows my pixel is not ready. I have tested with their microdata debug tool and it says “Congratulations! Your microdata looks great!”
Facebook documentation says, once the required values are set pixel will be ready after receiving few ViewContent events. But even after receiving 15,000 ViewContent events it still stays pixel is not ready.
After looking at the recent events received in facebook events manager, I found that following parameters are received in a ViewContent event.
As per the facebook dynamic ads documentation, content_type has to passed with the value “product” or “product_group”. I’m using Zaraz ecommerce event Product Viewed
Why zaraz ecommerce event not passing content_type value if it is a required field for ViewContent?