CommunityTip - Best Practices for Cloudflare Load Balancing

Why Load Balancing?
Overutilized or geographically distant servers add latency and degrade the user experience. Such mistakes can prove costly, resulting in lost customers, missed revenue, and reputational damage. With Cloudflare Load Balancing, you can improve application performance and availability by steering traffic away from unhealthy origin servers and dynamically distributing it to the most available and responsive server pools.

Load Balancing Benefits
With Load Balancingg, you’ll see:

  • Manage from a unified control plane
    Manage global and local traffic in a complex infrastructure environment from one place, the Cloudflare Dashboard. Intelligently route your traffic based on geography, latency, and availability.
  • Increase reliability with fast failover
    Route your visitors away from unhealthy origins and failover instantly with zero downtime. As soon as an origin or pool goes down, requests proxied through Cloudflare get instantly re-routed, without waiting for TTLs to expire.
  • Reduce your total cost of ownership
    Gain operational agility and reduce capital expenditure by replacing on-premise load balancing hardware with an enterprise-grade, cloud-based load balancing solution from Cloudflare, all delivered and billed as a service.

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Background Resources
Help Center
White Paper
Cloudflare Blog

Learn More
What is load balancing? How load balancers work?
Load balancing is the process of distributing traffic among multiple servers to improve a service or application’s performance and reliability. Learn more in the Cloudflare Learning Center.

What is Geo Steering?
Geo Steering directs traffic to pools tied to specific countries, regions, or — for Enterprise customers only — data centers. This option is extremely useful when you want site visitors to access the origin server closest to them, which improves page-loading performance. Learn more.

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