Certbot Certonly --webroot - Unauthorized

Trying to generate a Lets Encrypt cert using Certbot, proxy for my A record is turned off. Port 443/80 open on my server end, keep getting:

Domain: example.com
Type: unauthorized
Detail: Invalid response from
http://example.com/.well-known/acme-challenge/MXSVWE_LrLtlgZQE4OvWaFRRPQZ0L-nzffqNuI-TN_Y
[Public IP]: "\n<html
xmlns=“http://www.w3.org/1999/xhtml” dir=‘ltr’>\n\n\t<meta
http-equiv=“Content-Type” content=“text/html”

What am I missing?