Another 301 Question!

Dear Community, I hope you can help this newbie.
I have a Kajabi website using Cloudflare and cannot get the 301 redirect rules to work.

I am sure I am missing something simple.

We have thousands of visitors clicking on this link and getting a 404
https://www.finehouse.net/Images/Structural%20Columns/Square%20Column%20Selection.jpg

Here are our rules

And here are our DNS records

I have tried to set the cname record to proxy, but it would not propogate. So I set the A record to proxy, hoping this would allow the rules to work.

Any help would be greatly appreciated!

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