Take a look at this screenshot.
This is a 30-days chart. The lowest point of the chart is 12k.
12000*30 = 360k
Then why is it saying 260k unique visitors when it should be over 360k?
The discrepancy you’re noticing is because the “Unique Visitors” metric doesn’t simply add the daily unique visitor count. Instead, it counts each visitor only once for the entire period, even if they visit multiple times on different days. Therefore, if the same visitors come to your site on multiple days, the may show up as a unique visitor for each day, but they will still only be counted once in the total for the 30-day period.
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