The site in question is moderately active with an average of 1.2M - 1.5M requests monthly. The site generates revenue from Ads. We implemented “AMP” pages about 2 months ago. The revenue has gone up in the past 2 months while the requests have been slashed to a 1/3 of normal (500K)l. This can only be attributable to the AMP page strategy we implemented (unless someone else proves us wrong). That said, the AMP (Google) cache url is a sub-domain in “amp world” and (per their docs).
What do you think?