For some reason even though I have load balancing purchased, none of the administrators / members I add can see the Load Balancing section to admin it. any ideas?
Can you check if your members have a Load Balancer roles and roles scopes?
Please make sure your members have a correct Roles (they are able to see the Load Balancing section) and roles scope (the domains which have Load Balancing in this case).
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Roles: Whenever you add a new member to your account, you can assign specific roles to these users.
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Role scopes: When you assign domain specific roles to account members, you can scope these roles to apply to all domains or various combinations of included and excluded domains.
You can read more at Account members ยท Cloudflare Fundamentals docs.