The site is WordPress/WooCommerce based, hosted on an UpCloud server in London, and heavily image oriented with 100% of customers and 99% of site visitors in the UK.
Core pages and content have optimised Webp and SVG images only, but as its a classified advertising site I can’t expect the users to pay as much attention (if any), to minimising their own images.
Because of this the image upload workflow automatically rejects images over 5 Mb, reduces the rest to Max Width 1920 or Max Height 1068 pixels, converts all images to JPG. then smushes them with 82% (lossy) optimisation, offloads the resulting images to a Wasabi S3 server in Amsterdam (from where they are served), the original images being discarded in order to reduce server size and minimize backup costs.
The site is running on the Cloudflare Pro plan at the moment, and to be honest I have yet to see any great improvement in the site’s performance. So my question is this… which of the Cloudflare functions, features and optimisations would benefit the site, given the geographical focus and use case?